Sustainable Ways When we say that we believe in creating hotels with care and attention, we mean it!

So much, that this is our clear mission for our company!

A responsible way of running hotels is essential to address the challenges of today, so we can create extraordinary experiences tomorrow. At Brøchner Hotels, we are committed to act responsibly towards the climate and take care of the people around us and the community we call home - and inspire our guests to do so as well. It is no easy task, but a continuous journey we are on.

Want to jump into the numbers right away? In our yearly Responsibility Report you can get all the insights with numbers and strategic goals, including our progress and responsible actions (and a few fuck-ups and learnings along the way):

Responsibility Report 2023

How we did it

SP34 Apartments Standard Apartments (12)

We focus Values & sustainable strategy

Our sustainability strategy is based on our core values:

RESPONSIBILITY, PASSION AND CARE.

We work hard on improving these values every day. It’s how we take responsibility for our environment, our community, and the people around us – and how we inspire our guests and suppliers to do so as well. So, to take a more holistic sustainable approach to our responsibility, each core value is linked to these overall focus areas:

PRODUCT, PEOPLE & PLANET

Scroll to see how we use them - and how we take action..

Hotel SP34   Social Space Details (3)

We set goals SDG goals

Never heard of SDG? Well, let's just quickly sum it up for you. It is short for Sustainable Development Goals, and relates to 17 world goals, set by the UN General Assembly to be achieved by 2030.

To support and ensure our strategy and actions in a global context, we have connected our value and focus areas to three of UNs Sustainable Development Goals:

#11: SUSTAINABLE CITIES & COMMUNITIES

#3: GOOD HEALTH AND WELL-BEING

#12: RESPONSIBLE CONSUMPTION & PRODUCTION

They are chosen based on where we have our strengths - and face future challenges.

Core values & SDG goals

Here is how we link our own core values and strategy in a global context with the UNs Sustainable Development Goals

ResponsibilityProduct

We set goals to reduce our consumption and prioritize sustainable energy source at our properties.

PassionPeople

We are passionate about people - both in our own organization and those around us.

CarePlanet

This involves setting demands to our suppliers, purchasing responsibly and working towards reducing consumption in our production.

Avenue Hotel Copenhagen Organic Breakfas

We take action WE ”WALK THE TALK”

We are on an ongoing journey, but here’s what we are doing within our sustainable areas today

GOOD MORNING. IT’S ORGANIC!

90-100% of our breakfast selection is organic. At all our hotel units the breakfast is rewarded with the golden ’Organic Cuisine Label’  

NO WASTE, PLEASE. 

We minimize food waste, through portion-sized servings, optimized purchases, and recycling. We sort in every area to minimize waste and increase the amount we reuse. The waste for each unit is measured monthly, to set new goals and keep our high standards. 

OUR SUPPLIERS 

All our suppliers sign a ‘supplier code of conduct’ where we place demands to comply with international conventions, environmental legislation, and labor laws. 

OUR COMMUNITY

We collaborate with shelters, where we donate excess products of furniture and inventory from our properties. Twice a year, we host clothing collections for the coming season to donate people in the city’s shelters.

OUR TEAM

We are 100% about people. Both our guests, locals, suppliers, partners and of course our team. They are the heart of everything we do. In the next section, you can get more insights to our culture and how we ensure a positive impact on and the wellbeing of our employees.
DANISH (WIND)DYNAMITE 
Our electricity consumption is all covered by 100% renewable and CO2-neutral energy produced by Danish wind power. 

NO PLASTIC, PLEASE. 
We have no disposable single-use plastic in any of our units. 

GREEN KEY 
We are part of the international environmental certification Green Key, which means we live up to strict environmental requirements and energy improvements. 

Responsibility, passion and care

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We take care We are 100% about people

The well-being of our team is our main priority to take care of. So, it is important that they all feel included, heard, and valued.We ensure this through:

IN IT TOGETHER

We are always in it together - as one team. We work with a mindset that everyone’s voice counts, so we involve our employees as much as possible. After all, the best ideas are the ones that we build together.

 

IN YOUR COLLEAGUE SHOES

We host special ’out of office' days, where colleagues switch jobs to get insights into each other's work and tasks.

DIVERSE CULTURE

Just like our doors, our minds (and hearts) are open too. We’re open-minded and celebrate diversity with an inclusive multicultural workplace, where you come as you are. Simply put.

’BE YOU’

We invite anyone and limit no one. We are more captivated by an authentic passionate person than by a long CV. Cause just like our core values, passion is what thrives people - and makes them unique. And we like that!

WE TRUST

We have a ’work-in-progress’ and ’learning from failure’ mindset. So, we trust our employees to take responsibility and make the right decisions. They are empowered.

 

POSITIVE IMPACT

 

To encourage a sustainable mindset, we host get-to-gathers with volunteer work and encourage them to act responsibly in their work and daily life.

STARTING STRONG 
We welcome all new employees with our BRØCHNER ACADEMY intro course- and provide them with a buddy to get the best start and feel welcomed. 
 
INVEST IN PASSIONS 
We invest in current employees with education, courses, and educational trips for both personal and career growth so that they can evolve toward their passion.  

It might sound like a cliché, but for us, we tie bond like a family with each and every person that joins our team. We are more than just a workplace. And that’s how we want them to see us too. As a family, they are part of - always. That is why we have created BRØCHNER ALUMNI with special perks for former colleagues, who want to join. Cause once a Brøchner, always a Brøchner. 

Avenue Hotel Copenhagen Staircase

We evolve step by step

When it comes to sustainability, there is never an end-goal or final list. We continuously strive to become better and better.

To be part of a sustainable future, there are many essential actions to establish already today. So, we need specific sustainable goals for Brøchner Hotels to ensure our actions.

We have set 69 sustainable goals - ranging from CO2-neutral units and a 100% reuse strategy to voluntary days for all Brøchner colleagues.

All 68 sustainable goals are to be achieved by 2028.

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We want you to feel thedifference when staying with us