LAUNCHING IN-ROOM FITNESS & DIGITAL RUNNING CONCEPT
22. March 2019
Boutique hotels are known for being smaller hotels, thus boutique hotels are not expected to offer fitness facilities. However, this has not kept Denmark’s leading boutique hotel chain Brøchner Hotels from developing a new running & in-room fitness concept at their 6 boutique hotels.
For many people, exercise and training is a big part of everyday life, but it can be difficult to maintain one’s training when traveling. Within the hospitality industry, the trend right now is to find alternative training options at hotels and possibly in the rooms.
When staying at one of Brøchner Hotels’ boutique hotels, guests can freely use the equipped gyms at 3 of the chain’s 6 boutique hotels in Copenhagen. Nevertheless, the hotel chain has taken a closer look at alternative training facilities as well as fitness trends. This has resulted in an in-room fitness kit and new running concept.
An in-room fitness kit consists, among other things of a mat, foam roller, dumbbells, and elastic bands that with different exercises makes it possible to train the entire body. The kit is available to all guests for pick up at the lobby bar or can of course be brought to the room.
In addition to the in-room fitness kit and the hotels’ gyms, Brøchner Hotels has custom-made running routes of 3, 5 and 10 kilometres, which are accessible via a QR code in the popular running app Endomondo. The routes make it easier for guests, who do not know the city or area, to keep track of where they are and focus on their training.
FOCUS ON GUEST EXPERIENCE AND NEEDS
Brøchner Hotels is constantly working on conceptual development of their hotel business. To be first-movers within their field, employees from both the hotels and the head office across work area and title work in groups to develop the hotel chains services and products. COO at Brøchner Hotels Johan Åséll is responsible for the group, which among other things has developed and created the new training offers.
,,We always focus on guest experience and knew we wanted to develop our fitness and training facilities across our boutique hotels. So, we started looking at international trends and came up with different ideas on how to create easier and more flexible training opportunities for our guests. With the new digital running & in-room fitness concept, our guests can maintain their training routines and get a complete training when staying at any of our boutique hotels,” tells Johan Åséll.
,,3 of our 6 boutique hotels have a gym. But let’s say a guest is staying at one of the hotels without a gym, they are more than welcome to visit the other hotels close by and use the gym free of charge. If the guest prefers to stay at or nearby the hotel to excise, we offer the in-room fitness kit and running routes,” says Johan Åséll and concludes that especially the digital running routes are already a success among hotels guests.
For more information, please contact:
Catrine Smed Andersen
PR & Communications Manager at Brøchner Hotels
Mobile: 0045 2389 9981