1.1 MARKETING, PROFILING AND LOYALTY PROGRAM
By signing up for our loyalty programs (Hey Neighbor and Brøchner Friends,), you consent to our processing of the following personal information on you: name, email and postal code for Hey Neighbor program, for the purpose of analyzing which products and services you may be interested in so that we can send relevant and targeted offers, discounts, updates on Brøchner Hotels and newsletters (marketing materials) to you by email based on such an analysis.
In connection with the above, we process the following types of personal data: [your name, email address and postal code].
We will retain your purchase history and use details of the products you have previously purchased to make suggestions to you for other products which we believe you will also be interested in.
Also, we collect and process personal data on you (including: name, email and postal code), if you enroll in one of our loyalty or marketing programs. We process the personal data on how and how often you use our loyalty program (called "Brøchner Friends") and other programs such as "Neighbors" and/or "STAMP program". We process this information in order to create loyalty and create benefits for you by choosing us.
The legal basis for the above processing is GDPR art. 6(1)(a), cf. the Danish Data Protection Act art. 6(1), since you consent to such processing of your personal data in connection with profiling and marketing.
You can withdraw your consent to the above processing, including to receive our newsletter emails, at any time following the procedure specified in section 6 ("Your Rights"). Your withdrawal of your consent will not affect the lawfulness of our processing prior to the withdrawal.
We transfer the following personal data to statistics: name and email. This processing is carried out in order for us to improve our products and services, assess our general performance and to develop new products and services, special offers and other business-related initiatives.
The legal basis for the above processing (the transfer of your personal data to statistical information) is our legitimate interests, cf. GDPR art. 6(1)(f), cf. the Danish Data Protection Act art. 6(1). These legitimate interests include:
- Improvement of our products and services, including the user experience on our website
- Assess our general performance
- Development of new products and services, special offers and other business-related initiatives